American multinational conglomerate, AT&T’s CEO, Randall Stephenson has announced that its entertainment wing, Warner Media is preparing to take content back from its rivals, as it plans to launch its own Netflix-like, online video streaming services. The new video subscription service is expected to be launched later this year. This seems to be a crowded industry, as the brand will have to compete with industry biggies like Netflix, Hulu, Disney+ ( the brand’s digital streaming services) etc.

Buzz began across all social media channels on 14th May 2019, the day when AT&T CEO announced the launch of a new streaming service at the JPMorgan Global Technology, Media and Communications Conference in Boston. Twitter was the most dominant platform among the #socialmedia channels, accounting for more than 90% of the conversations. People were mostly excited about the launch of the new streaming service. They expressed their eagerness to watch their favorite shows on the new streaming platform. Social media community was seen to be enthusiastic about the new venture by #AT&T that would enable consumers, unrestrained access to the extensive library of Warner Bros’ hit shows, which include Friends, Seinfeld, and The Big Bang Theory, among others.

Some also pointed out that the service, to be provided by AT&T will be anchored by HBO TV shows and movies, along with content from Warner Bros Studios and Turner Networks. A large number of the audience shared Stephenson’s prediction that the streaming service will rack up “tens of millions” of subscribers due to its strong library and partnership with the Pay TV providers, who will offer it for free to HBO subscribers.

Industry experts, customers, news portals like Variety(@variety), Deadline Hollywood(@Deadline), etc. retweeted the post which then created substantial traction for the news on social media. Few individuals raised questions regarding the subscription cost of the service. Overall, the launch of a new streaming service was well appreciated across various social media platforms.

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